On your arse. As the TV ad goes.

Yes, Kim Kardashian, she of quite a lot of junk in her trunk fame, has attended the opening of the 5th Annual Charmin toilets in New York. *we’re actually shamed faced for her. no really*

Lending her name to yet another product, now we can all wipe our backsides whilst thinking of Kim. Bless.

But we’re disappointed the reality star didn’t pose on a toilet or have a poop, just for effect, you know. Instead we just get this (above), a picture of the famewhore cutting some ribbon to officially declare ‘come and have a sh*t here’.

Let’s just hope her career doesn’t head down the u-bend, the same way as Charmin’ loo roll. What’s that? Oh, apparently it already has.