The Venice Film Festival has joined with Gucci (the House of Gucci, that is) to give birth to a new award for women filmmakers.
Startin next year, the gong will concentrate on notable work in cinema by females – and it can go to an actor or anyone behind the camera – writers, makeup artists, designers, the lot.
According to Gucci Creative Director Frida Giannini, “Women have had an indisputable impact on film making since the very early days of cinema, both onscreen and behind the camera.”
Artistic Director of the Venice Film Festival, Marco Mueller also commented that film has had a big impact on the 90-year career of Gucci, and that, “[W]e particularly appreciate the theme of women as their work and contribution to the industry should receive greater recognition.”
Gucci has, in 2010, joined with Scorsese’s foundation to fly over a restored version of Barbara Loden’s film of 1970 ‘Wanda’ to the fest.
Whoever wins the Gucci Award will choose a film school to receive $25K in her name.
One things for certain: the red carpet is going to look even better from now on…
